You may be missing out on the biggest market for your coaching services.
If you’ve been focused on only elite athletes, you are leaving so much on the table.
Working with elite athletes is exciting and rewarding. And, you also know that they are often broke on the way up. They can barely pay for your services.
On the other hand, someone who likely has more education, a more stable career, and just wants a fun martial arts fitness workout can more easily hire you and keep using your services for a long time.
And, they are going to be much easier to train. You will do less work, and still have a lot of fun. They are thrilled. Everyone wins.
You may just hold mitts or pads one day. And, they likely won’t wear you out with their “powerful” punches and kicks.
You can run them through an “MMA circuit” and they will be thrilled. It’s simple for you to put together and it will be very challenging for them. They are even more likely to post the workout on social media which helps grow your business. Once again, everyone wins.
Please understand, we are not discounting the importance of the general consumer in our world. In fact, they are the base of our world. The average UFC fan has never been punched in the face or knows how to do an armbar. They just want to have a fun martial arts-based workout that is challenging, fun, safe and “brag-worthy.” That’s it.
Remember, these people are at least 3x better able to pay for your coaching as compared to the 23-year-old guy who lives with his buddies. We are just keeping it real here. This is what we’ve found to be true over the last 10+ years.
In your marketing campaign to the general consumer, don’t use a bunch of fancy language. Don’t try to be “tough.” Just talk to them in a normal way and show them how they will have fun, improve their conditioning, learn to take care of themselves and make new friends.
Seriously, just try this and let us know how it goes.
The MMA Conditioning Association Team
PS: If you are not yet certified, click here http://mmaca.net
PPS: Here is a complete list of all our courses that will help you.