(abridged from an ebook)
Chapter 1 – What Is Search Engine Optimization?
Search Engine Optimization (SEO) is used in all aspects of web marketing. You need to understand as much as you can about how SEO works in order to get the proper marketing of your website online.
When you use SEO in all of your content – both text and visual, you can draw more traffic to your site. In order to understand how to use SEO, you need to know why people use this type of marketing and rely on it so heavily in order to get the desired traffic to their website. SEO is what gets a website noticed in the search engines.
So what exactly is SEO? This sets up your text, photos and videos so that they are easy to find when someone is searching for them using the various search engines online. While it is often said that Google relies more on SEO content than Yahoo, which relies more on link building, the truth of the matter is that in order for a website to be discovered online, it must come up in the search engine.
For example, if you have a website that sells cooking appliances, you will want to make sure that you structure your site so that others who may be looking for the products you sell will be able to find it online. Those who are looking online for what you have to sell may do it in a number of different ways, although the easiest way for someone to find something online is to use the search engines. Most of the traffic to your website will come from search engine optimization.
You need to know which keywords will work for your website. These are the words or phrases that people will put into the search engine bars to receive the search engine results pages. Many people today are putting in longer phrases into the search engines to narrow down their search.