There are some misconceptions in regards to what a personal brand means. Some people think that branding is the same as marketing, but they are completely different things. Being able to understand the difference between the two is going to be very important if you want to achieve optimal results.
Your personal brand is the experience that your clients have when they hire you and when they check your online content or sign up for anything you are offering. A personal brand as an MMA coach and trainer is going to be the sum of all of those experiences. [Read more…]