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Developing a Personal Brand and Marketing Strategy as an MMA Coach

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You can implement many different strategies in the process of developing your personal brand as a professional mixed martial arts coach. 

There are some misconceptions in regards to what a personal brand means. Some people think that branding is the same as marketing, but they are completely different things. Being able to understand the difference between the two is going to be very important if you want to achieve optimal results.

Your personal brand is the experience that your clients have when they hire you and when they check your online content or sign up for anything you are offering. A personal brand as an MMA coach and trainer is going to be the sum of all of those experiences. [Read more…]

Kettlebells & Battling Ropes Training

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Kettlebells and Battling Ropes TrainingMany top coaches and trainers agree that battling ropes and kettlebell training go well together.

Both are non-traditional training tools/methods.
Both are helpful to a wide range of clients.
Both are great for sports performance.
Both improve core strength.
Both are fun.

NESTA offers you the opportunity to become a Certified Battling Ropes Coach.  

As a coach or trainer, you will find that the Battling Ropes is very safe, it produces great results and it has an easy learning curve.

The system has different concepts which are velocity, strength endurance, push/pull strength, the power phase as well as partner and team training methods. You will learn how to train yourself, clients, groups, teams, and units in a safe, fun, productive manner. [Read more…]

Starting Your Martial Arts Fitness and Conditioning Career

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Starting Your Martial Arts Fitness and Conditioning CareerIf you have been on the fence about becoming a Certified MMA Conditioning Coach, this letter will answer your questions and make it easy for you.

Let’s start by saying this…
You truly have endless options. You are only limited by your creativity, willingness to learn, and ability to hustle.

Some coaches become top 1% income earners.  Yes, that is true.  Many do far better than average, and some just want a fun part-time job that lets them live the martial arts lifestyle.  It’s always up to you.  We give you everything you need, and support you each step of the way.

[Read more…]

The Brain of the Fighter

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As a coach for martial artists and combat athletes from any discipline, you focus a great deal on the basics – technique, strength, flexibility, endurance, and power.

You know how vital the mind is to your success. You know by working with your students that mental toughness, speed of thought, relaxation, emotional control, and overall brain health is where the real world-class performance is created.

Most coaches implement some type of mental training with their training protocol.

However, there is a challenge.  Most coaches know almost ZERO about the brain and mental training protocol.  Yes, it’s true.

[Read more…]

Get More Training/Coaching Referrals

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Sales and new client referrals are critical to your gym, training/coaching service or dojo. Here are some simple, effective and easy-to-implement strategies to get more clients now.

Sales and new client referrals are critical to your gym, training/coaching service or dojo.

Here are some simple, effective and easy-to-implement strategies to get more clients now.

Here are 15 ways to get more sales referrals in no particular order: [Read more…]

OUTDOOR TRAINING? | Martial Arts Conditioning Done Differently

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You may be wondering how you are going to do MMA training outdoors since you often use a mat.

Well, you are in a for a pleasant surprise. You have options.

You’ve likely seen the video of fighters in Brazil training in the surf on famous beaches in Rio. There’s nothing like trying to do a takedown in 2 feet of water. Of course, you need to be careful, and everyone needs to be respectful to stay safe.

The Israeli Army (IDF) trains in Krav Maga. Because of the nature of their martial arts training, they often train on the beach, in the desert, in the water and even urban environments to better prepare them for any scenario.

We’re sure you are familiar with other examples.

Here are some simple examples of how you can train outdoors a couple times a month to overcome any chance of boredom in the gym:

[Read more…]

10 Ways to Get MMA Fitness & Conditioning Clients

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10 Ways to Get MMA Fitness & Conditioning ClientsOne of the most common questions we get from people just like you is this… “How will I get clients once I get certified?”

Getting clients is not difficult. The only reason people ever have a challenge is one of two things; they either don’t try, or they never do any of the following strategies on a regular basis.

Once you get a base of clients, it gets easier and easier to stay busy training and coaching people.

Here’s how you get an endless stream of clients:

[Read more…]

Your Community is Your Resource for More Students

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You could always benefit from more members, students, and clients. Your local community is filled with opportunities to build quality relationships so you can increase your student numbers.

You could always benefit from more members, students, and clients.
Your local community is filled with opportunities to build quality relationships so you can increase your student numbers.

Yes, this is different than running a Facebook ad or making a YouTube video.  We aren’t saying you should stop doing that.  It’s just important to be active in your community as well to maximize the relationship opportunities.

Here are some ideas you can implement immediately:

[Read more…]

Take Your Skills to the General Consumer Market

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If you've been focused on only elite athletes, you are leaving so much on the table. Someone who likely has more education, a more stable career, and just wants a fun martial arts fitness workout can more easily hire you and keep using your services for a long time.

You may be missing out on the biggest market for your coaching services.

If you’ve been focused on only elite athletes, you are leaving so much on the table.

Working with elite athletes is exciting and rewarding.  And, you also know that they are often broke on the way up. They can barely pay for your services. 

On the other hand, someone who likely has more education, a more stable career, and just wants a fun martial arts fitness workout can more easily hire you and keep using your services for a long time.

And, they are going to be much easier to train.  You will do less work, and still have a lot of fun.  They are thrilled.  Everyone wins.

[Read more…]

How to Increase Strength and Flexibility at the Same Time

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You know there is always that battle of building muscle/strength and increasing flexibility.  It's a delicate dance. You want and need both. So what do you do?

You know there is always that battle of building muscle/strength and increasing flexibility.  It’s a delicate dance.  You want and need both. So what do you do?

You have some options.  

Here they are in no particular order:

1. Alternate between a strength set and flexibility set during your workout.

2. Do many of your strength exercises on a very deep, low and specific way to that you include flexibility and range of motion in each strength movement.

[Read more…]

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