One of the most common questions we get from people just like you is this… “How will I get clients once I get certified?”
Getting clients is not difficult. The only reason people ever have a challenge is one of two things; they either don’t try, or they never do any of the following strategies on a regular basis.
Once you get a base of clients, it gets easier and easier to stay busy training and coaching people.
Here’s how you get an endless stream of clients:
1. Make yourself visible everywhere your clients are going to be; the gym, in Facebook groups, in the local coffee house, at events for like-minded people, and in your community, etc. Become the familiar face they all will recognize. Be friendly and helpful.
2. Do some type of demonstration/education/technique video (of some kind) at least 3x/week. Every day is even better. Show people you know your stuff. Have fun and laugh and smile. Don’t take it too seriously. Be sure to give them a call to action, and leave your contact info at the end of the video. Keep it short.
3. Ask all your family members for referrals. They have to know somebody who would be interested.
4. If you are already established, ask your clients for referrals. Like-minded people tend to stick together.
5. Use online referral sites like Thumbtack. We know coaches get mixed results, but we also know of a guy in Philadelphia who does 40 sessions per week and most came from Thumbtack.
6. Client Testimonials. Interview your current client and have them explain how much they have enjoyed and benefitted by working with you. Post it on your blog and social media.
7. Run a Facebook ad. You really need to do this right so you don’t waste moolah. Make sure the video or ad is compelling, interesting and lets them know what to do next. You must target the right people in the right area. It’s not too difficult, but you do need to make sure you get it right.
8. Build an email list and write weekly emails on technique, nutrition, and related topics. Then do a subtle nudge to join your program. We recommend this email marketing service. www.fitnews.tv
9. Focus on Instagram. You can post and discuss many of the things mentioned in this list. It’s easy to show a quick technique or discuss a topic people will enjoy. If you are a local business, be sure to use local hashtags so you are found by the people who can use your service.
10. Keep going. The reason why some coaches get frustrated is that they quit (or slow down) their marketing efforts when they should be consistent day after day and week after week. Just like your fitness or martial arts training, consistency is key.
So, if you are already certified with the MMA Conditioning Association, start filling your schedule now. If you are not yet certified, click here to enroll, study, pass your exam and then fill your schedule. Enjoy your career.
It’s your turn to take action.
Thanks for reading.
The MMA Conditioning Association Team